The Team
Leadership
Alka Tandan, Principal
With over 15 years experience as a B2B market researcher and strategist for Fortune 500 companies including American Funds, Cargill, ESPN, LinkedIn, and Microsoft, Alka is a recognized customer intelligence expert known for helping companies increase customer loyalty and business profitability.
Areas of Expertise: Product Optimization, Path to Purchase, Customer Intelligence, Customer Experience, Experience Design, Customer Success, Brand Advocacy, Modeling & Forecasting
Dominic Canterbury, Principal
As a Marketing and Sales strategist with over 12 years of experience, Dominic has built successful digital sales and marketing programs for national and international clients including Intel, Microsoft, AT&T, Target, and Staples.
Areas of expertise: Customer Relationship Strategy, Content Marketing, Analytics, Marketing Automation, Social Media Marketing, Sales Enablement
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