The Team

Leadership

Alka Tandan, Principal

With over 15 years experience as a B2B market researcher and strategist for Fortune 500 companies including American Funds, Cargill, ESPN, LinkedIn, and Microsoft, Alka is a recognized customer intelligence expert known for helping companies increase customer loyalty and business profitability.

Areas of Expertise: Product Optimization, Path to Purchase, Customer Intelligence, Customer Experience, Experience Design, Customer Success, Brand Advocacy, Modeling & Forecasting

Dominic Canterbury, Principal

As a Marketing and Sales strategist with over 12 years of experience, Dominic has built successful digital sales and marketing programs for national and international clients including Intel, Microsoft, AT&T, Target, and Staples.

Areas of expertise: Customer Relationship Strategy, Content Marketing, Analytics, Marketing Automation, Social Media Marketing, Sales Enablement