Data in Different Forms: Using Sales Data to [Re]shape Customer Relationships

by Alka Tandan | Mar 20, 2017 | Uncategorized

About the Data in Different Forms Series One of the unintended benefits of my career are the conversations I get to have with experts working in different parts of organizations, bridging needs to knowledge. These posts build on conversations with clients and friends....

(How to Repair) Corporate Learning Culture

by Alka Tandan | Dec 6, 2016 | Uncategorized

As sales and marketing automation technology increases in complexity, will learning and development and sales enablement roles keep pace? Training is classically oriented towards compliance and certification. In many companies, learning and enablement functions are...

[WATCH] “Is B2B Content Marketing Doomed?”

by Dominic Canterbury | Oct 27, 2016 | Uncategorized

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. There’s a really good reason why Content Marketing is becoming a go-to solution for digital marketers: it works. But as a rising tide of ‘content’ becomes pervasive across all touchpoints and channels,...

[AccelerateB2B] “How Do Global Trade Deals REALLY Impact US Businesses?”

by Dominic Canterbury | Oct 25, 2016 | Uncategorized

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. With all the heated debate over global trade, it can be tough to get a clear and useful picture of what’s really going on. No matter how you slice it though, one thing is certain: global trade is a...

[WATCH] “What Technologies Really Matter in the B2B Space Today?”​

by Dominic Canterbury | Oct 5, 2016 | Uncategorized

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. Technologies change fast, and we’re here to keep you up to date. In this episode, we’re talking with Brett Eddy, founder of Eddy Digital, about the B2B technologies you need to know about and how to put...

[AccelerateB2B] “Why Is It So Hard to Find Enough Skilled Workers?”

by Dominic Canterbury | Sep 28, 2016 | Uncategorized

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. Here in Washington State, many industries find themselves constrained by the increasing skills gap in the workforce. The Washington Business Alliance has made closing this gap one of their top priorities....