Turbine Blog

Is Your Customer Journey a Trip Worth Taking?

"So, then I guess, they'd go to our website and find the contact email for a salesperson." This is a direct quote, used here with permission on the condition of anonymity, from a client describing their current Customer Journey. Though they had...

B2BNN: How to Rapidly Reach New B2B Markets

B2B marketing has changed dramatically in recent years. With almost unlimited access to information and the ability to easily connect with each other, customers have reshaped the buying process and redefined the rules of the game. In the midst...

Reaching New Audiences: B2B Influencers

In this series, we're talking about the most effective strategies to reach new B2B audiences and quickly turn that attention into solid, targeted leads. To kick things off, we're tackling Influencer Relations, in part because it's one of the...

B2B Now and Next: Creating Content that Matters

Sales and marketing is evolving rapidly. Driven by customers' escalating expectations, useful and engaging content has become a requirement in marketing and sales With an abundance of increasingly high quality content, what does it take to...

Why Should B2Bs Care About Social Media?

It's easy to dismiss social media as an entertaining toy that has no place in serious business communication. But that would be a huge mistake, and here's why: Your customers are there: Business leaders are joining the conversation in record...

B2B Now and Next 2015: Panel Discussion

The first ever B2B Now and Next was a huge hit!B2B professionals from around the Puget Sound turned out in force to discover the latest trends and technologies in B2B sales and marketing and to discuss actionable strategies for 2015. If you couldn't make it to...

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