Blog – Turbine Agency

Can Marketing Automation Improve Your B2B Sales?

Sixteen Percent. That's how many North American B2Bs are using marketing automation today. That's surprising considering it's one of the biggest buzzwords in business-to-business circles. And it's especially surprising considering it's one of...

Is Your Customer Journey a Trip Worth Taking?

by Dominic Canterbury

"So, then I guess, they'd go to our website and find the contact email for a salesperson." This is a direct quote, used here with permission on the condition of anonymity, from a client describing their current Customer Journey. Though they had...

B2BNN: The Handoff: Engineering Marketing to Drive Sales

by Dominic Canterbury

Not long ago, Marketing was looked down on as the ”Arts and Crafts Department” for caring more about creativity and brand building than about the P&L. And nowhere was this more true than in the sales-centric world of B2Bs. Times have...

The Myth of “B2B Consumerization” and Why it Matters

by Dominic Canterbury

The so-called “consumerization” of B2B marketing has given rise to countless excited blogs posts and articles proclaiming a new era in which B2B marketers have at long last come to embrace the new B2C revelation that customers are real human...

B2BNN: How to Rapidly Reach New B2B Markets

by Turbine Agency

B2B marketing has changed dramatically in recent years. With almost unlimited access to information and the ability to easily connect with each other, customers have reshaped the buying process and redefined the rules of the game. In the midst...

What is a Web Content Management System (WCMS) and why B2Bs should care

by Dominic Canterbury

Simply put, a WCMS is software that helps you manage the graphic and written content of your website. Now, that may not exactly get your heart racing, but consider what a good WCMS can do for you: Personalized Engagement: Adapt site content and...

B2BNN: Customer Research: From Data to Strategies, Stories, and Sales [January 13, 2015]

by Dominic Canterbury

How do you reach new customers and what should you say to them once you do? This has always been one of the business world's biggest challenges, and it's rapidly becoming more complex in today's hyper-connected and information overloaded world....

The Rise of Mobile and What it Means for B2B Strategy

by Dominic Canterbury

According to recent studies: 28{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277} of B2B C-levels in the US used a mobile phone to research business purchases 56{c95fff97bd311b33abb8a49440b2d1cc4da1b8e50900ba0cddc780aac49df277}...

Reaching New Audiences: B2B Influencers

by Dominic Canterbury

In this series, we're talking about the most effective strategies to reach new B2B audiences and quickly turn that attention into solid, targeted leads. To kick things off, we're tackling Influencer Relations, in part because it's one of the...

B2B Now and Next: Creating Content that Matters

by Turbine Agency

Sales and marketing is evolving rapidly. Driven by customers' escalating expectations, useful and engaging content has become a requirement in marketing and sales With an abundance of increasingly high quality content, what does it take to...

[Webinar] B2B Now and Next: Keeping up with Customers in 2016

by Dominic Canterbury

It's an exciting time to be in B2B. Major shifts in buyer behavior are driving the development of new tools, technologies, and strategies that enable companies to connect with their markets more effectively than ever before. But with so much...

The 3 Absolutely Essential B2B Website Requirements

by Dominic Canterbury

Not long ago, all any B2B website really needed was some polished design and basic information about the company, it's offerings, and how to contact them. These days, if that's what you're working with, then it's working against you. Why?...

What B2B Can Learn From B2C (Hint: You Already Have the Answer)

by Dominic Canterbury

There's a lot of great information out there about how to apply B2C tactics to your B2B marketing, but ultimately it comes down to one principle: What would your best sales person do? First of all, they certainly would not deliver a single...

Is Programatic Advertising Right for Your Business?

by Dominic Canterbury

It's the future of digital marketing; a fundamental shift in how media is bought and how advertisers engage with consumers; a game-changer for marketers everywhere. Judging just by the sheer quantity of exclamation points used to describe it,...

LinkedIn’s Secret Follow Button: The Most Exciting Feature You Never Heard Of

by Dominic Canterbury

A few months back, LinkedIn quietly released one of the most useful features the social network ever created: The Member Follow Button. Until recently, the options for connecting with other members were strangely limited. Basically you had to...

Welcome to the Social Selling Era: Why It Matters and How To Get Started

by Dominic Canterbury

Simply put, Social Selling it’s the process of building relationships with potential customers through social channels. Sales has always been about knowing your prospects, engaging them at the right time, building relationships, and closing...

Why Should B2Bs Care About Social Media?

by Dominic Canterbury

It's easy to dismiss social media as an entertaining toy that has no place in serious business communication. But that would be a huge mistake, and here's why: Your customers are there: Business leaders are joining the conversation in record...