Turbine Blog

About the Data in Different Forms SeriesOne of the unintended benefits of my career are the conversations I get to have with experts working in different parts of organizations, bridging needs to knowledge. These posts build on conversations with clients and friends....

Customer centricity has been talked to death in recent years, but despite their best efforts, many companies are still not getting the results they need, either for themselves or for their customers. Unfortunately, many of those companies are...

(How’s that for clickbait?) It’s not that companies shouldn’t do all they can to improve how they interact with customers. Anyone who’s paying attention knows it’s a critical priority. Rather, the problem lies in how CS is growing within many...

A friend of mine, visiting my home, picked up the latest book I am reading and was a bit horrified to see that I had dog-eared my books (yes, oldschool hard-cover). The book, Stretch by Scott Sonenshein, shares the author’s research and other...

I've been getting this question a lot from startups so I thought I'd share my two-cents:“How should I start building a Customer Community?”For a startup, a strong user community can be a powerful tool for engaging customers and getting in-depth feedback on product...

After a recent Cantillon Club panel discussion I participated in, people seemed really interested in the question of “how do you know what your customers want?” That question is at the heart of customer centricity and customer obsession, and answering it...

About the Data in Different Forms Series One of the unintended benefits of my career are the conversations I get to have with experts working in different parts of organizations, bridging needs to knowledge. These posts build on conversations...

As sales and marketing automation technology increases in complexity, will learning and development and sales enablement roles keep pace? Training is classically oriented towards compliance and certification. In many companies, learning and...

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. There’s a really good reason why Content Marketing is becoming a go-to solution for digital marketers: it works. But as a rising tide of ‘content’ becomes pervasive across all...

AccelerateB2B: 1 Guest Expert. 1 Big B2B Question. 10 Minutes. With all the heated debate over global trade, it can be tough to get a clear and useful picture of what’s really going on. No matter how you slice it though, one thing is certain:...

Content Marketing Basics Though it's the buzzword du jour among those who obsess about finding new and better ways to engage customers, there isn't much new about it.  In practice though, it has become the best and most effective marketing tool...