Not long ago, Marketing was looked down on as the ”Arts and Crafts Department” for caring more about creativity and brand building than about the P&L. And nowhere was this more true than in the sales-centric world of B2Bs.
Times have changed, and so has the fundamental role that marketing needs to play to support the company as a whole.
Today, your marketing department needs to function as a data-driven, attention-grabbing persuasion machine built to deliver highly qualified leads along with the detailed prospect profiles that Sales needs to close deals.
To help you make your marketing successfully and reliably drive bottom line results, we’ve invited Gary Ware, Co-Founder and Chief Strategy Officer of Tower33 Digital, to join us on B2B Now and Next.
Join us on February 17th for B2BNN: The Handoff: Engineering Marketing to Drive Sales as we explore how to design effective sales-centric marketing campaigns and how to optimize the handoff to Sales.
To RSVP, visit the event page on Blab and hit “Subscribe”.