How do you reach new customers and what should you say to them once you do?
This has always been one of the business world’s biggest challenges, and it’s rapidly becoming more complex in today’s hyper-connected and information overloaded world.
Fortunately, these shifts have also given businesses the ability to connect with customers in powerful new ways with unprecedented accuracy and efficiency.
But how do you sort through the vast amounts of available data to extract the insights you need to build effective marketing plans and compelling content?
Join us on Wednesday, January 13th at 1PM PST for Customer Research: From Data to Strategies, Stories, and Sales to find out.
In this episode, we’re talking with Laura Porto Stockwell, Chief Strategy Officer Strat School. With 20 years of experience developing digital strategies for Fortune 500 companies, Laura brings a wealth of expertise in customer research and strategic design and execution.
Starting with the essential elements of customer research, we’ll help you understand how to find the information you need, and how to use it to build sales and marketing plans that really work.
To RSVP, visit the event page on Blab and hit “Subscribe”.